i try my best
Do you still have that boyfriend you don’t really like that much
Yes and we’re doing much better
TIL that in the early days of radio, advertisers were hesitant to invest in radio ads because they feared an ad where you couldn’t just “turn the page” if you didn’t like it (as you could in print) would come off as pushy and invasive
I work in radio, placing commercials.
(I’m so sorry.)
The good news: I have learned how to weaponize this for the forces of good.
The biggest thorn in my side on my station is that our corporate overlord has decided we have to play Ben Fucking Shapiro’s syndicate show. I get calls every day from locals who hate this, but it’s out of my hands in spite of my best efforts (believe me, I risked my job by collecting a list of angry callers names and taking to the program director as proof to drop BS, but no dice).
I also get angry calls about certain incredibly annoying commercials.
My solution is to combine these things. Now if you tune in to BS, you also get to hear that Tide commercial that sounds like mosquitoes, or the Snickers one that’s straight up wordless screaming, or the local hot tub store with the running water sound in the background that makes people have to pee.
I call it Evil ASMR.
There are a few outcomes to this:
1. Nothing happens except I get petty revenge in punishing BS listeners
2. The advertisers are bothered that their stuff is getting played next to that poisonous bastard, and they pull out which is frankly the only way we will ever cancel the syndicate
3. Sh*piro gets bothered that only shitty commercials are playing on his show and HE pulls out (unlikely but I can dream)
4. The listeners get annoyed enough to turn it off, which is healthy for them and also means we will drop a syndicate that is extremely heinous.
Moral of the story is, the free market built this playground and I am the gleeful yard teacher that is making them all play on it together.
UPDATE UPDATE UPDATE
Holy shit it worked you guys! As of yesterday Ben Fucking Shapiro is no longer on our station! Time to sage the studio and pop the bubbles!
there is NOTHING like the rage of searching for a post you KNOW is on your blog with a highly specific phrase and then not only can this website not find it but tumblr says something fucking stupid like ‘please don’t be mad. please’