Canada is one of the largest and sophisticated markets in the world after ecommerce in Germany. Over 96% of the total population uses the internet on a regular basis. So, the rate of ecommerce activities is also higher there. Although the infrastructure of online business was not satisfactory on the initial stage. As time was spent by, some giant retailers started investing and the scenario changed rapidly. Including them, there are also some growing ecommerce businesses in Canada, which have been ruling in the industry for years.
Before reaching the key points, we would like to share some important facts along with the statistical data. It will help to know about their market value, size, revenue, and sales. So, let’s go ahead step by step below!
Data Source: GlobalWebIndex
Data Source: Statista
Data Source: Statista
Data Source: GlobalWebIndex
In Canada, the use of social media has a wide range of variations like the other developed countries. Among internet users, YouTube (85%) and Facebook (79%) are the two platforms that are used mostly by the Canadian people. After these, Facebook Messenger (62%) is the most popular option according to the statistics report of GlobalWebIndex. Then, Instagram, Twitter, Pinterest, and LinkedIn come with a percentage of 53%, 40%, 35%, and 29% respectively.
In this part, we have come with a comprehensive list of the most emerging ecommerce businesses in Canada. Along with the basic information, we also included the statistics of its social media activities (Facebook). Let’s move to the points below!
Air Miles Canada brings the best way to get rewards from every purchase you make for your needs. It can be anything like groceries, movie tickets, kitchen gadgets, electronics, and many more that you deal with on a regular basis. For more than 27 years, it has been running this loyalty program for consumers. It allows all types of companies from different locations in this program. To get the updated offers, you can also look into their Facebook community having over 1.1 million followers.
Company Name: Air Miles Canada
Headquarters: Toronto, Ontario, CA
Founding Year: 1992
Business Type/Industry: Ecommerce, Loyalty Program
Page Creation: February 2, 2008
Likes & Followers: 1,124,337 +
Page Link: Air Miles Canada
Founded in 2000, Coastal has been turned into a popular and trustworthy online destination for sunglasses and eyewear products. It’s a leading ecommerce platform of prescribed eye care accessories along with contact lenses. You will get a huge collection of affordable and fashionable products for both men and women. Besides the eye materials, you will also find Coastal as a good resource by getting tips for eye health.
Company Name: Coastal.com
Headquarters: Vancouver, Canada
Founding Year: 2000
Business Type/Industry: Ecommerce, Sunglasses, Eyewear products
Page Creation: June 14, 2008
Likes & Followers: 1,015,911 +
Page Link: Coastal.com
SSENSE is an ideal online shopping house for both men and women, who loves to walk through the latest fashion trends. It has over 150 popular brands, including Rick Owens, Saint Laurent, Givenchy, and many more. Along with Canada, it has recognized itself as one of the leading online retailers in the world. Having more than 2 million visitors per month, it has also a big community on the most popular social media platform, Facebook. You will receive all the updates regularly there.
Company Name: SSENSE
Headquarters: Montreal, Canada
Founding Year: 2003
Business Type/Industry: Ecommerce, Boutique
Page Creation: November 18, 2008
Likes & Followers: 834,298 +
Page Link: SSENSE
Best Buy Canada is one of the fastest growing online retailers there with a huge collection of products from different types. You will find consumer electronics, appliances, furniture, travel and fitness products, movies and music, baby products, and many more in a place that will help to utilize your valuable time wisely. Besides their official site, you can also use their Facebook page to get the idea of published products.
Company Name: Best Buy Canada
Headquarters: Burnaby, Canada
Founding Year: 2001
Business Type/Industry: Ecommerce, Electronics, Accessories
Page Creation: August 5, 2009
Likes & Followers: 729,625 +
Page Link: Best Buy Canada
If you are searching for the best and most popular online retailers in the world, Amazon will come first undoubtedly. In Canada, it’s not also different for consumers. Amazon.ca brings the opportunity to provide millions of products, including books, movies & TV shows, video games, electronics, software, sports & outdoor products, and more. All you will get at competitive prices. Also, there are some attractive offers given on Facebook and other social media by authorities.
Company Name: Amazon.ca
Headquarters: Toronto, Ontario, CA
Founding Year: 2002
Business Type/Industry: Ecommerce, Consumer Electronics, Accessories
Page Creation: June 25, 2011
Likes & Followers: 626,087 +
Page Link: Amazon.ca
Are you finding a smart solution to have fresh flowers for an occasion? Teleflora is serving this service online for the last 86 years in Canada and the USA. It helps you get an amazing collection of varieties of flowers, plants, and gift baskets at affordable prices. Teleflora has around 18000 member florists to deliver beautiful pieces of flowers along with the materials to its consumers in time. It also got an A+ BBB (Better Business Bureau) rating as a credit to deliver quality products on time.
Company Name: Teleflora
Headquarters: Los Angeles, California
Founding Year: 1934
Business Type/Industry: Ecommerce, Flowers
Page Creation: March 7, 2009
Likes & Followers: 376,296+
Page Link: Teleflora
The name itself makes an extra curiosity to know about this in detail, right? The Mysterious Package Company brings the opportunity to have unique and custom-made gifts delivered by mail for your favorite ones. The program is uniquely designed for each person you want to reach differently with your gifts. It includes various types of customized crates, letters & telegrams newspaper clippings, and many more with the box that will make you amazed surely. It will give you a feel of exceptional experiences of adventure, horror, murder mystery, antiques, and more.
Company Name: The Mysterious Package Company
Headquarters: Vancouver, Canada
Founding Year: 2002
Business Type/Industry: Ecommerce, Gifts
Page Creation: October 16, 2012
Likes & Followers: 356,594 +
Page Link: The Mysterious Package Company
Are you searching for the best travel agency online in Canada for your upcoming tour? Jaimonvoyage brings the hottest deal to make your way comfortable with its affordable services. You can choose suitable places from the list mentioned on their site. It includes sea beaches, resorts, hotels, and many more in their packages. Besides these, you can also book a cruise from Jaimonvoyage. You can go through their FAQ page and Facebook community as well to clarify your queries.
Company Name: Jaimonvoyage
Headquarters: Trois-Rivières, Quebec, Canada
Founding Year: 2010
Business Type/Industry: Ecommerce, Travel Agency
Page Creation: January 9, 2011
Likes & Followers: 326,816 +
Page Link: Jaimonvoyage
If you are searching for a trustworthy name in the area of the retailing company, eBay will be one of the best choices. It started the journey in Canada as eBay Canada in the year 2000 and is visited by over 8 million people per month. You will find all the necessary accessories from fashion to electronics, auto parts to sporting goods, home & garden to gift cards, and many more. Besides the official site, it also publishes regular updates on the Facebook page.
Company Name: eBay Canada
Headquarters: Toronto, Canada
Founding Year: 2000
Business Type/Industry: Ecommerce, Fashion, Electronics
Page Creation: October 26, 2010
Likes & Followers: 225,361 +
Page Link: eBay Canada
Seems different to hear the name, right? Free Samples in Canada come with a view to giving the latest and free samples and coupons for Canadians. You will get the best deals on samples from different categories like food, baby products, perfume and beauty, and more. To let the people know the hottest updates, they update their social media platforms regularly. Also, you can go through the reviews in Trustpilot.
Company Name: Free Samples in Canada
Founding Year: 2009
Business Type/Industry: Ecommerce, Media, News
Page Creation: September 30, 2009
Likes & Followers: 201,107 +
Page Link: Free Samples in Canada
AURA Trends is another fastest growing online retailer that is especially focused on trendy and fashionable products. Founded in 2012, it has taken a step forward by bringing charm and beauty to fashion. It has a huge collection of clothing, accessories, clutches, handbags, and footwear products at affordable prices. Besides these, you will also find custom-designed products from AURA Trends according to your choices.
Company Name: AURA Trends
Headquarters: Stoney Creek, Ontario, CA
Founding Year: 2012
Business Type/Industry: Ecommerce,Apparel & Fashion
Page Creation: May 18, 2011
Likes & Followers: 177,527 +
Page Link: AURA Trends
Save.ca brings the best way to connect with great savings through coupons, flyers, and other deals. Founded in 2000, it’s become a one-stop shop for exclusive offers from world-class brands of your choice. In a word, Save.ca is one of the leading destinations to grab the hottest offers using flyers and coupons. All the discounts you will get daily or week-to-week for your grocery, electronics, clothing & accessories, kids & toys, entertainment, and other products.
Company Name: Save.ca
Headquarters: Ontario, Canada
Founding Year: 2000
Business Type/Industry: Ecommerce,eCoupons, Grocery
Page Creation: May 20, 2010
Likes & Followers: 175,223 +
Page Link: Save.ca
Finding exclusive travel packages for your next vacation? Itravel2000 is one of the trusted sources in Canada for making your travel memorable. Founded in 1994, it has been providing the best services for vacation packages, flights, hotels, cruises, destination weddings, and rental cars. They have a large team of more than 200 travel experts to help you out. Apart from this, they have an official Facebook page to let the users know the regular updates.
Company Name: itravel2000
Headquarters: Mississauga, Ontario, CA
Founding Year: 1994
Business Type/Industry: Ecommerce, Tour/Cruise Agency
Page Creation: May 2, 2010
Likes & Followers: 142,602 +
Page Link: itravel2000
Once again, Flight Centre Canada brings the most affordable deals for flights, vacation packages, and travels. Having more than 25 years of experience, it has been providing the services in this area with a good reputation. Since then, it has 180 stores across Canada. With a large team of over 950 travel consultants and 9000 staff, it has established itself as one of the leading and largest global travel retailers.
Company Name: Flight Centre Canada
Headquarters: Toronto, Ontario, CA
Founding Year: 1982
Business Type/Industry: Ecommerce, Travel Agency
Page Creation: September 3, 2010
Likes & Followers: 138,883 +
Page Link: Flight Centre Canada
FundRazr is more than an ecommerce platform compared with Amazon or eBay. It’s a Canadian crowdfunding site to raise money with a view to creating social value for different purposes. Since the beginning, it has run 150k+ campaigns and raised over $160M. FundRazr achieved several rewards as achievements like ‘Social Media Award- Best Non-Profit (2013)’, ‘Vancity Social Ventures Prize (New Ventures BC Competition 2011)’, and more.
Company Name: FundRazr
Headquarters: Vancouver, British Columbia, CA
Founding Year: 2009
Business Type/Industry: Ecommerce, IT, Crowdfunding
Page Creation: November 24, 2008
Likes & Followers: 126,248 +
Page Link: FundRazr
Canada has one of the largest ecommerce markets in the world and it’s growing faster than ever in the current century. Besides the list of the emerging ecommerce businesses there, we also put the statistics of online retail revenue in Canada. Hopefully, it will help to get the proper of its market size and value as well. It’s not the finishing yet! Let’s share your findings if you have anything in terms of our research and listed companies.
Till then, stay at home and be safe from Coronavirus (COVID-19).
E-commerce business has already gained traction among clients all over the world. Most people nowadays fancy shopping their essential items via online channels over offline stores. On top of that, due to the outbreak of COVID-19, the popularity of e-commerce business has peaked even further. Not only the upper-class society but also the middle-class society is also going for online shopping in the current era. But as an online seller, do you think it’s easy to drive sales in the current competitive market? Absolutely, not! Especially, if you are a start-up, it’s never a cakewalk to hook people and get sales. And that’s why you have to develop some growth-hacking strategies and one of them is to create a unique selling proposition (USP) which besides gripping people will also elevate your sales.
Now, the question that immediately crosses the mind is, what unique selling proposition or unique selling point is? Right? Don’t worry! We will shed light on it before diving deep into the other aspects of it. It’s very crucial for entrepreneurs including e-commerce sellers to fathom the concept of USP to ace in their businesses.
A unique selling proposition is a statement featuring an advantage you offer to your clients you’re your competitors aren’t offering. In other words, it means one feature of your business that makes you stand out from your competitors. There are certain features that you can think of like discounts, free delivery, client service, and refund policy but they aren’t USP. Why? Because these are offered by your competitors too. For a feature to be USP, you have to come up with something unique. Got it?
So, how can you formulate a USP? Well, we will get to it and dilate upon it at length. But before that, let’s take a look at some of the unique selling proposition examples developed by some of the global brands.
With this USP, Emirates airline takes pride in offering a luxury flight experience to first-class passengers. They made it possible by investing tons of bucks in the futuristic fleet of Boeing 777 and A380 aircraft to ensure a smooth and comfy experience for passengers from take-off to landing. While most of the airline companies focus more on cost leadership, Emirates Airlines stressed the cozy journey of passengers. And they are performing their business incredibly well!!!
The Economist has developed their USP around storytelling. If you look at other newspapers, they are focused mainly on delivering news. But “The Economist” has something extra to offer beyond news and this is what they have urged on their USP. Their claim is further consolidated by another phrase- “Enjoy unrivaled analysis of the issues that lie behind the headlines.” This is a strong marketing statement as they are claiming their analysis is unrivaled.
Their USP isn’t just humorous but quirky too, right? Everyone knows that their button-shaped chocolates won’t melt if they are hand-held. But yet M&Ms created a USP out of the fact and got a positive response from prospective clients. Their USP shows you can attract clients even with an uncanny USP as long as it benefits your potential customers. They produce their chocolates with candy shells that prevent inner chocolates from emitting and messing up your hands.
An outstanding USP Bellroy has come up with to resolve people’s wallet-related pain points. It’s a fact that many a time due to excessive notes and other items, a wallet swells up causing not only tears in places but also giving an odd appearance while placed on the pocket. The company dug it well and put every effort to design and manufacture slim wallets to satisfy their prospects. Then, they formed this USP which no one thought before and attracted considerable buyers.
Hubspot as most of you may be aware is a company that provides marketing and sales solutions. They have developed a USP not only just compelling but also tactical. How? Other companies providing the same service generally promote themselves with a subscription-based plan. But Hubspot thought differently and they circulated themselves a little differently. Their special feature is, they allow you to get started with free tools and then upgrade as you grow. Their idea is, a company will initially make use of their free tools and then go for paid tools when they will expand. The company’s growth will allow them to grow as well. This is exactly what they meant by their USP.
Now, let’s cut to the chase. How can you create a unique selling proposition to multiply your e-commerce sales? We will introduce you to some effective tips that you utilize to formulate a USP for your online business.
At the very get-go, you have to identify who your clientele is. That means, to whom you are selling your online products. Because this is the first step to kick off communication with your clients and formulate a USP of your business. How can you do recognize your client base? Well, if you have already established your business, you can check out the reviews of existing clients about your different products and also leverage various types of SEO tools to know audience behavior and track traffic of your website as well as social media channels.
However, if you just started up without driving sufficient sales, you have to figure out your client base from the set of data derived from SEO tools as you won’t have too many reviews initially. This set of data will aid you to know your prospects or customer base.
Your business exists because of your customers and that’s why it’s very crucial to know their perspectives. What do they find, what do they like, and what do they feel about your business? When you know about their impression concerning your business, it gets easier to develop a USP for your e-commerce business. But the question is, how can you know their perspectives? Very simple and easy!!!
At first, communicate with your clients directly either through e-mails or phone calls. Know their needs and ask them about their experience with your products. Give them the opportunity to leave their feedback about your business. Try to know their pain points and ask them about the areas of your business that you can improve. Secondly, approach your client service team and get to know the queries they receive from the clients. This will surely help you to derive some values. Lastly, data analysis, which is key to know your clients’ behavior and approach. Gather data of your SMM and PPC campaigns and that will provide you perspectives of your clients too.
If you are running a business whether online or offline, you have to act upon your strengths. And for that, you have to figure out what your strengths and weaknesses are. Once you are done with the identification of your strengths and weaknesses, you can focus on your strengths to develop a USP and brush aside the weaknesses. You are now fully aware that in which aspect you are better than others and based on that you have to offer something to your clients that nobody else is offering in your industry. For example, your strength can be having an abundance of products in your stock or providing swift and secure shipment service. Whatever may be your strength, it will no doubt assist you to craft a unique selling proposition.
If you think of developing a USP, you can’t defy your rivals. They are the prime reasons that push you to create a unique selling proposition for your online business. Carry out in-depth research of what they are doing and what campaigns they are running. This will facilitate you to come up with your own idea. And these days, knowing about your competitors is a walk in a park due to having access to many analytics. Take advantage of them, turn your strengths into differentiators and unlock your potential.
Another effective way that you can go for is to introspect yourself regarding your business. Ask yourself relevant questions about your business and don’t forget to share them with other key members. Let’s give you some examples of questions you can ask yourself underneath-
What’s the reason your business exists today?
How do you fix the customer pain points?
How did your business evolve over time?
What are the effective selling points of your business?
How are you leveraging technology to uplift your business?
These are some of the examples of questions you can query yourself which you can share in the meeting, and get the input of all the stakeholders. In this way, different people will give different views that will assist you to step forward to generate a killer USP.
After doing all the analysis and communication, now it’s time to merge all the above steps and brainstorm some mesmerizing potential unique selling propositions. Examine each of them, discuss with other key members engaged with your business, and pick the best one intellectually and wisely. Bear in mind that the shorter the USP, the better it is. This elevator pitch shouldn’t cross the duration of 5 seconds when read aloud to hook people easily.
You have developed the USP for your potential clients. That means, they have to know about it and for that, you have to circulate it on different platforms. You have your website, social media, e-mail, forum, PPC that you can deploy to communicate with your potential clients and existing clients. Thanks to the Internet technology for creating so many channels for promotion!!! Once your audience knows about your USP and if they find it lucrative for them, your sales will start skyrocketing. That’s a guarantee!!!
The current era is the era of rivalry, isn’t it? And when it comes to the e-commerce business, the rivalry is one step forward. Starting up an online business is a piece of cake for anyone in this age of technology but generating sales is the real challenge for all these entrepreneurs. What you are offering through your business, thousands of other businesses are offering the same things. So, why should people pick up their essential goods from your online store? This is where developing a unique selling proposition helps you as through it you can set yourself apart from your competitors and grip your prospects.
A spellbinding USP can do wonders for your e-commerce business. So, don’t idle away when it comes to creating a unique selling proposition for your online business. That’s all for this write-up. Until we meet next time with another write-up, stay safe, healthy, and just chill!!! Meanwhile, you can visit our Website, Facebook as well as Linkedin pages to learn more about us.
The post E-commerce Business: How to Create a Unique Selling Proposition appeared first on Color Experts International.
Apple’s Mac and Microsoft’s PC have long been a contender with each other. Both these platforms have traction among the masses. Those who look for a budget-friendly computer device mainly go for Microsoft’s PC. But for those budget isn’t a big deal, they normally go for Apple’s Mac. But it’s not only about affordability, rather there are tons of factors that influence a person’s purchasing decision. Right from hardware, software, weight, and operating system to size, design, user-friendliness, resale value, and upgrade options, all of them matter before an individual makes a purchase. The burning question, however, here is why professional photographers prefer Mac over PC? Yeah, it’s Mac vs PC for photography.
Well, we will shed light on it in this write-up and point out the core reasons why professional photographers fancy leveraging Macintosh computers instead of PC. So, let’s cut to the chase straight away.
Professional photographers require to perform plenty of computer-related tasks as part of their job. Whether they carry out these tasks every day, every second day, or weekly, they need faster processing of their virtual tasks. They can execute these tasks via Windows-run PC but when they pick Mac, they get an upper-hand. Unlike Windows-operated PC, Mac lets photographers avoid many unwanted hassles and speeds up the processing too.
Mac doesn’t have the drawbacks of sluggish operation, unwanted pop-up boxes, crashes, complex installations, reloading the operating system, taking longer time to shut down, etc. Another strong reason for which professional photographers choose Mac over PC is because of the calming effect it creates in the brain even after hours of work. Whether it’s analyzing websites, going through e-mails, or doing Photoshop edits, pro shutterbugs just have a blast working on Mac.
When photographers deploy computers for their virtual tasks, they always look for hassle-free execution. This is the advantage they get from Apple’s Mac as it provides a cracking integration of hardware and software. Whenever they encounter technical drawbacks, they don’t have to individually approach scads of hardware suppliers and software specialists to fix them. Rather, they can deal with these issues by taking assistance from a few service providers.
This is the benefit they don’t get leveraging PC. With PC, they have to deal with multiple CPU manufacturers, scores of motherboard manufacturers providing different models with different feature sets. Once all these components are integrated, they have to navigate with software and hardware issues separately. On top of that, there are buggy drivers, faulty firmware, and incompatible hardware that can cause severe hassles.
Viruses can destroy a computer device to the core. If an individual is a pro photographer, he has to make sure his computer device is resistant to viruses. This is where Mac comes into play as it provides a pro shutterbug high protection from viruses, unlike PC. Malware and viruses like Spyware, Trojans, Ransomware, etc. are unlikely to attack Mac. One can point out its smaller market share to be the cause of less vulnerability to viruses. This may be partially true as it’s a fact that hackers normally attempt to attack machines that are in plethora.
To put it simply, if you compare Mac computers with Windows-operated PCs, the latter has multiple times more usages than the former. And hackers before carrying out mass-hacking and DOS attacks will focus highly on the volume of machines. The strongest reason, however, for Mac’s less vulnerability to viruses is, it was designed as resistant to virus attacks.
Operating system matters a lot when it comes to the smooth functioning of all the other programs in a computer. Professional photographers require to deploy many software and computer programs in their devices to nail their projects. Mac provides an operating system that can manage all these computer programs in a hassle-free manner. Photographers when they leverage Mac-supported computers, hardly face any stability and compatibility issues. They can also avoid dealing with drivers in Mac that they have to deal with in PC.
It’s still a debatable issue whether Mac requires virus protection software. Some people argue that you need not where others urge to install Antivirus for protection. But what everyone agrees that Mac provides higher virus protection compared to any other desktop platform. This is also one of the reasons professional snappers go for Mac instead of PC. The exceptional thing that Mac does is, it has many built-in tools that protect your software straight-away. When a photographer downloads any app, Mac checks it against a list of known malware apps leveraging XProtect automatically.
Pro photographers always need something extra in their machines. And that’s what they get in Macs. When it comes to connections, Apple-based Macs come up with all the newest connections. Every model of Mac boasts Firewire which is a key connecting device for professional photogs. With Mac in possession, a photographer need not snap up adapters to use their necessary peripherals. Another advantage that Mac offers is great battery life. Seasoned and pro photographers often need to work for long hours which they can easily do due to Mac’s long battery back-up.
Aesthetically speaking, Mac is just resplendent! That’s the expression that comes out from anyone’s tongue looking at Mac. Pro photographers fancy using devices that offer a mind-blowing appearance. Unquestionably, you won’t find any PC that’s as charming as Mac. PC manufacturers spare no effort to bring out the best look of their devices but they suck due to the messy and ugly wiring. On top of that, ergonomics is another factor that pulls photographers towards Mac. Easy and comfy navigation along with a smooth touchpad automatically hook photographers to go for Apple’s Mac.
Everyone enjoys using scintillating computer displays and professional photographers due to the nature of their job will naturally hunt for eye-soothing displays. So, which display is more compelling for pro photographers in Mac vs PC for photography contest? Well, there isn’t any better computer screen they can find other than the Mac. Apple not only releases marvelous high-resolution displays but also promotes these displays as photography-friendly. Mac also comes with an outstanding user interface with lovely menus. After shooting photography masterpieces, any photographer would love to view his photography in an imposing display.
Mac is just brilliant no matter whether it’s a Macbook, Mac mini, or iMac. There are scores of reasons for pro photographers to go for Mac over PC. PCs are fine for newbies as they can compromise perfection in certain cases. But professional photographers can’t afford to compromise in their tasks no matter whether it’s Photoshop post-processing, data extraction from websites, or perusing e-mails. Given the above reasons, we can easily conclude that in the rivalry of Mac vs PC for photography, Mac outpaces PC in the key areas and it’s the right choice for pro photographers to take advantage of Macs. Thanks to Apple for releasing such amazing computer devices!!!
The post Mac vs PC for Photography: Why Pro Photographers Prefer Former than the Latter appeared first on Color Experts International.