7 Tips for Improving Your Instagram Engagement PDF
7 Tips for Improving Your Instagram Engagement
The recent report from Statista shows that you need to target Instagram for the success of your business. This social media platform, a product of Facebook Inc. is on track to reach the 1Billion mark. In September, Instagram surpassed the 800 million user milestone. One of the main reasons attributed to this spike is the presence of at least 25 million business profiles on the site.
Any marketer knows that this is a mine for new customers. So, how do you leverage the power of Instagram and all the 800M+ Instagrammers? How do you make your pictures worth a million words? How do you get the engagement you only dream about?
Contrary to common marketing and social media beliefs, Hashtags aren’t limited to Twitter alone. By using hashtags, you make it possible for users to stumble on your page. Using a relative hashtag like #digitalmarketing improves your engagement.
How many hashtags should you use? Instagram is the mother of hashtags letting you use up to 30 hashtags but, you should opt for the minimum. You are good with 5-10 hashtags. Otherwise, you will appear spammy.
How do you get started? The influencers in your industry are a good guide. You should also track the engagement of your hashtags. Lastly, only use relevant hashtags.
Correct Picture Sizes
You need to stand out on your Instagram feed. Do so by uploading an awesome photo that gets uploaded as envisioned. To keep up with Retina or other high-resolution displays on tablets, smartphones and laptops, Instagram uses 1080px X 1080px and not 612px X 612px as before.
To make the most out of this, you should edit your photos or create captivating collages using tools like VSCO Cam, Snapseed, Overgram, Camera+, or Squready.
Color drives engagement too. Focus on blues, grays, and greens to get maximum engagement.
We can all agree that there is no better way to increase your engagement than hosting a contest, right? People are always motivated by giveaways so, create a contest. You can create a ‘like to win’ contest, posting photos using a hashtag you provide, ‘tag friends to win’ or you can create a contest specific hashtag.
Add Witty Captions
It is important to add a call-to-action to your Instagram posts; you are selling anyway. But, a smarter way of getting a higher engagement involves using witty captions.
Wondering how to create the witty captions? Whip up a quick but useful tip, pose a question, sprinkle some benefits, and bring on your sense of humor. Also, brevity wins. Don’t forget about the right grammar and proper spelling.
They are short-lived but effective. Instagram stories work like Snapchats, but they disappear within 24 hours. Your followers can add text, filters or draw the photos and video. This boosts engagement and prevents your page from getting clogged.
Post at the right time
When it comes to social media, there is a right and a no-so-cool time to post. The simplest timing is this; you can post every day at 8-9am, 2 pm, and 5 pm. Keep in mind that, to figure out the best way of engaging your Instagram audience is a game of trial and error.
Add Link to your profile
Do you want your followers to visit your website, read your blog, or signup for your newsletter? Include a link to the site for direction?
Finally, you may want to use banner images, post more videos, pick the best complimentary filter and share the content across different platforms the follow and link similar accounts. Don’t forget about Instagram Ads and always respond to comments.
How to Choose and Use Long-Tail Keywords Effectively
How to Choose and Use Long-Tail Keywords Effectively
Seasoned online marketers, who have been in the business from the first time Google laid out its rules in marketing up to the latest changes in SEO algorithm, knows that keywords play a very important role in connection to the customers. Establishing your business for a common or too generic keyword is really hard. And with the latest changes in SEO algorithm, long-tail keywords are found and proven to be the most effective choice of keywords.
Long-tail keywords are the keywords with three or four phrases that are very specific on what your product or services are about. Take this scenario: your company is selling wall decors. If you try to rank your website using the keyword “wall decors”, chances are that your website will never land on the first page of major search engines. There too much competition in this keyword; and if your company is still starting up, you will never get a chance to beat the many Goliath’s in the online world. However, if you specify your keywords with, perhaps, “contemporary wall art décor metal” then there is a larger chance that you will find those consumers that are also searching for an exact product as yours.
How To Choose Long-Tail Keywords?
Long-Tail Keywords surely helps you rank your web page. But you also have to make sure that you’re using the keywords that will lead targeted customers to the exact products. In order to achieve this, you have to do keyword research. Now, now, this may sound as easy as typing on a search box and the rest will be laid out for you.
There are principles that you must follow in order to achieve the right keywords for your products and services. First, know your business by heart. What makes your business stand out from its competitors? Who are the people that you are targeting for your products? Then, use tools to find potential keywords that you could use. Google Adwords Keyword Planner is a good place to start your search for potential keywords, however, there are also other great tools you can use like Ubersuggest.io and Soovle.com.
How To Use Long-Tail Keywords Correctly?
Let’s say, you already have your long-tail keywords ready to drive traffic to your website. The question is, how will help boost your ranking and sales effectively? Learn the tips below:
Optimize your website content for long tail keywords
Create a high-quality content optimized for the long tail keywords is the first step. High quality means your content must be relevant to your targeted audience, very informational, and unique. Incorporate your keywords in several places like the Header and first paragraph of the post. But make sure that look natural. It is also important to add at least one image in every content optimized with alt tags, titles, and description.
Promote your content
Once your contents and blog posts are ready, it’s time to leverage and promote them. Social media sites are the best places to promote your content with fast reaction from your desired audience. If you could add infographics and images in between the promotion, then much better.
How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays
The holiday season is pretty much here already, and the internet is still probably the outlet of choice for much of your marketing. But, don’t count out traditional marketing just yet. Just as in-person interactions can personalize your relationship with customers and colleagues, print collateral can make a different type of impression on customers.
For freelancers, the holiday season is the perfect opportunity to network locally to spread the word about your offerings. It’s the one time of year professionals leave the office to attend holiday-themed gatherings, providing numerous opportunities to meet the very people who need the type of work they offer. Here are four ways to make the most of the holiday season to promote your freelance business.
Display at local businesses
During the holiday season, certain local businesses enjoy a serious increase in foot traffic. Shoppers are checking off items on their gift-giving lists and businesses are stocking up on supplies for their parties. Find local, non-competitor businesses that are likely to attract your ideal clients and ask if they’ll display your business card or other print materials to promote your business.
This type of display will work best if your services are compatible with the storefront where your items are on display. A graphic designer could benefit from having items displayed on the countertop of a local print and copy shop, for instance, while an event planner could get helpful exposure with a display at a party store.
Discounts on your business cards
Before you seek out in-person interactions with potential clients, make sure you have professional-quality business cards. There are plenty of affordable online options for freelancers, each with its own set of templates. In addition to contact information, make sure your business card is designed to bring in business, including adding a coupon code that’s good for a discount on any new business the recipient sends your way.
Some freelancers find it even more beneficial to include a referral bonus offer on business cards. If you meet someone who doesn’t personally need your services, you can incentivize referrals by pointing out that you pay a bonus to anyone who sends clients your way. This type of networking is an effective way to rapidly scale your business.
Holiday-themed networking events
One of the best ways to get to know other professionals in your area is to host a party of your own. This is especially effective if you have a sizable personal network, with friends who can invite other business associates in the area. Even if you only invite people you know, you’ll likely find that those people invite friends who can refer you to professionals who need your freelancing services.
Instead of hosting your own event, you can also take a serious look at any invitations you receive to holiday parties. Consider these networking opportunities and make time in your schedule to attend, business cards in hand.
Hand out flyers
Despite the popularity of digital marketing, printed material still works very well. Design and print an eye-catching flyer that you can hand out at your own events. If you host a party, make sure you have some available for attendees to take with them. You can also hang them on bulletin boards at local businesses during the holiday season.
Since you have printed materials on hand, consider creating a small, targeted mailing list and sending your flyers to local businesses. If you choose recipients carefully, you may be able to get a few new clients from the effort. During the holiday season, professionals often check their mail more carefully, since they know they’re more likely to receive gifts and cards in the latter weeks of the year.
The holiday season is one of the better times of the year to network with others in your local community. By first having a winning business card and a plan in place, you’ll be in a position to turn an interaction with someone into a business relationship that will last well into the new year.
Do you wanna rank number one on Google? Well, I hate to say it, it’s actually really hard. 10 years ago it used to be really easy but now it’s hard. And you know what? Unless you watch this whole video, you’re not gonna be able to rank number one on Google. Hi everyone, I’m Neil Patel. And today I’m gonna share with you three ways you can rank number one on Google today. I got started in SEO when I was 16 years old. I created a website called Advice Monkey. It no longer exists. If you search for it, you’re not gonna see my website. It was a replication and a shitty replication of Monster.com. And when I created the website, I thought, “Oh cool, this is it. “People are gonna come to my site “and I’m gonna get traffic.” But you know what? I popped up the website and no one came to it. From that point, I realized there was something called SEO that I had to do. I paid a few marketing firms to help me with search engine optimization so that way I could rank number one on Google for terms like the job search.
But you know what? I gave them money and I got no results. Eventually, as a 16-year-old kid, I lost all my money. You only can make so much money cleaning restrooms and picking up trash. So I had to learn it. But when I first started, it was as simple as putting the keywords on your website and you could rank. I wished it was that easy these days. Number one. Focus on content. See Google has this update called Hummingbird, and with Hummingbird what they decided to do is websites who just have content on everything won’t do as well as websites who focus on one single niche and are super thorough.
For example, let’s say you have a website around dating. If you have a website around dating, and your article is let’s say talking about Five Ways You Can Land a Date, or Five Ways You Can Land Your Dream Date, if you end up breaking down, they go to Match.com, sign up, and you’ll find a match after you create a profile, you’re not gonna do that well. But if you write an article that breaks down how to create a profile on Match.com, the ideal picture, the ideal description, how to be funny, how to even maybe add video, I don’t know, I haven’t been on these dating sites for ages, but if you go really in-depth, and you breakdown every little thing that they should do, and then after you breakdown Match.com, you then talk about Tinder, you then talk about Bumble, you then talk about eHarmony, all the other platforms, you then even discuss how you should respond to people and engage with them, should you be hitting people up, what’s the first thing you should say to them, how should you respond, where should you go for your first date, right, how to carry from your first date and ask them on a second date, but if you’re super thorough and your content is so amazing that people are like, “Huh, wow, I read this article.
“I don’t have any more questions. “And I know what to do next,” that’s how thorough you need to be. So poke holes in your content, and as many holes, as you can, and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.” Actually, what’s funny, I wish dating was this easy when I was younger.
I couldn’t just swipe an app like Tinder and find the next match. I was sitting next to my buddy, Terry, the other day, and he kept swiping on Tinder, and he’s like, “Check this out,” swipe, instant match, swipe, instant match. 30 plus matches within a few minutes. But back in my days, you would have to go to a bar and meet people and actually talk to them. Alright so now that we got that out of the way, let’s go into the second tip if you wanna rank number one on Google. The second tip I have for you is optimizing your title tag and your meta description. Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag. And the description below is called the meta description. Now think of it this way, if you search for the phrase online dating, and you see the word online dating in neither the title or the description, are you gonna click on the result? Well if you are, there’s something wrong, ’cause why would you click on a result that isn’t related to what you’re looking for? In addition to that, have you ever done a search for a term like online dating? And have you ever noticed that the word isn’t in the title or description? That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.
So in your title tag and your meta description, make sure you include the keyword. But you can’t just include the keyword like online dating, right? The easiest way and what I would do and I wish it was this simple, I will just put online dating, online dating, online dating, online dating. If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks. But it’s not that simple. Yes, you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through. The third thing I have for you is to use Google Search Console. Did you know that Google gives you a tool that teaches you how to rank number one on Google? Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.
If you’re not already a user of it, sign up. It doesn’t cost a dollar. You’re missing out if you’re not using it. I can’t emphasize that enough. So now that you’re using Google Search Console, give it a few days ’cause it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.
And here’s what I mean by impressions, you know when you do a search on Google, you don’t always click through on a result, right? If you did, then you would be clicking through on 10 results every time you did a search. That would be insane. What Google shows is how many people are seeing your listing and clicking through, and how many people don’t click through. So they show you how many Impressions you’re getting, the Clicks, and the Click Thru Rate.
And what you’ll find is, in general, you’re lucky if you’re getting a 5% click thru rate, sometimes 10, 15. But in most cases, most of your pages are gonna be getting less than 5% click thru rate. Now the cool part about Google Search Console is they show you all the keywords that you’re getting impressions for, and all the ones you’re getting clicks for. Now remember the first tip was about content thoroughness, and you want an article that talks about everything under the sun, well you can use Google Search Console to tie in back to the first tip. So kinda number one and three are related in which you wanna take all the keywords you’re getting impressions for and start adding them to your copy. Now don’t just shove them in and have your content be keyword-rich where someone reads it and all it is is online dating, Tinder, eHarmony, dating online, meeting someone from online dating, right? If someone was reading your article and it sounded just like that, they’re gonna bounce off your site because that means your content sucks and it just has too many keywords. It has to flow naturally and be educational.
So you wanna take those keywords that you’re seeing in Google Search Console, and add them to the article. Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day. The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500. I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them to that article. I made it more thorough and you know what? My traffic more than tripled to that article. Yes, it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time. So now let’s recap of the tips. One, make your content super thorough. Two, make sure you include the keywords within your title tag and meta description, but also when you’re doing your title and description, make sure you’re evoking curiosity, and you’re creating an amazing title that everyone wants to read and click through.
And number three, use the free tool that Google gives you that’ll help you rank number one. That’s Google Search Console. Use those three things and you can rank number one, not just in the future, but also right now. Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy. And I know these tactics work, and that’s why I’m challenging you. Because if you implement them, you’re gonna see results, and you’re gonna be ecstatic, and your life is going to change. And I wanna build a community of like-minded people where we all take action and we help each other grow. So I challenge you to take action and implement these three steps. Now granted I know you may be busy, and you may not be able to do all of them right away, but just pick one. It doesn’t have to be time-consuming. Pick one of them, make the change, maybe you can start with the second tactic ’cause that’s the easiest one.
4 Reasons Why Internet Marketing Can Help Your Hawaii Business
4 Reasons Why Internet Marketing Can Help Your Hawaii Business
This is the age of the Internet – where almost everything is done online. If you haven’t established an online presence for your Hawaii business, you’ll be missing out on a lot of opportunities. Here’s why you should implement internet marketing strategies for better business profits.
Brand Awareness and Reaching Your Target Market
How many people know about your business in Hawaii? Consistent online engagement and promotions will make more people know about your brand. Gaining a wider reach in the market will increase your chances of attracting more people who need your product or service. There’s magic when it comes to internet marketing – in terms of planting the idea about your business to the minds of online users. Whenever they have a need that you can provide, they’ll come to you with more trust compared to other businesses who don’t have an online presence.
Bring in Leads and Sales
SEO, social media, and other internet marketing tactics need to be done regularly to bring in more traffic to your website. You need to maximize traffic to your site, and then make sure you have a high conversation rate to funnel in more sales. It’s a whole new ball game besides offering a topnotch product and providing ample customer service. You don’t have to do these all on your own. Outsourcing or hiring an internet marketing agency can help you manage traffic and sales.
Get Repeat Customers
Sooner or later, your awesome products or services will be reviewed and recommended by people. You’ll gain a following with the right internet marketing strategies, and you can secure your target market with every promotion you implement. Repeat customers are just as important as new customers. Having repeat customers will ensure that you get sales regularly.
Establish Your Business for the Long Term
People usually search online before making a purchase, because it is something they can do instantly and easily at home. You need to establish an online presence so that you can gain a top rank in search engine results. You will be one the top choices that people will come to every time. And thus bring in sales in the short term and long term.
Five Tips For Creating An Instagram Content Strategy In 2018
Five Tips For Creating An Instagram Content Strategy In 2018
You’re on Instagram and you realize that posting consistently is a huge key to success, but every day you sit down to post something, it’s like total crickets. You’re unsure of a content strategy that’s going to connect you to the right people, bring more people like them in, and convert them to clients and customers for life without feeling like a sleazy car salesman. I’m going to be sharing my five tips for creating an Instagram strategy that connects and converts.
Tip #1 – Foundational Strategy
First and foremost, the base of your Instagram content strategy should follow the 40/40/20 rule. That’s 40% brand awareness, 40% giving value, and 20% for promotion. Some examples of the type of content that’s going to raise brand awareness would be sharing blogs and videos, tips and tricks, industry updates, and a little behind the scenes of your business. Giving value would be showing up consistently for your audience in a non-promotional way to share insights on your industry, answering questions they ask frequently; and other things like exclusive content upgrades, freebies and access that audience’s on other platforms may not receive. Finally, promotion is pretty self-explanatory. It makes your audience aware of the products and services that you offer, and perhaps any exclusive deals, discounts, and promotions that you offer on those products and services.
Tip #2 – Brand Awareness
So, now that we have the first tip out of the way and we’ve laid the foundation of your content plan, the second tip is to be the star of your feed. Whether you sell products or services, your audience should know and recognize your face, as well the voice you use on Instagram. Make yourself the star of your feed by consistently showing photos of you working in your business, on your products, and working with your clients through your service-based business; as well as just giving your audience a peek into your life.
You are the star of your brand, and your audience should know you as well as they know your products and services. So, when you are brainstorming posts for the 40% of your strategy that’s going to be catered to brand awareness, that’s the perfect time to make room for your face in your feed.
Tip #3 – Visual Strategy
Moving on to my third tip, you want to make sure that you’ve chosen a relevant theme for your Instagram account. Instagram is a highly visual platform, so for as much time that you spend on your content strategy, you want to spend just as much time on a visual strategy. Make sure that your visual theme is on-brand, and is also relevant to your target audience.
Tip #4 – Theme Your Account
My fourth tip will help you save time creating a visually appealing theme, and that’s to curate content. One of the biggest barriers to entry with Instagram is creating visually appealing content, whether you’re catering it to brand awareness, giving value, or promoting your business. Not everyone has a fancy camera, and a professional photo studio, so curating photos from others that align with your theme and your brand will allow you to fill the gaps between your own original content. Just make sure you’re doing your due diligence and properly crediting the creator of that content in the photo or video itself, as well as in the caption.
Tip#5 – Using Promotional Content
Finally, a note on the 20% of your Instagram strategy that is catered to promotion — doesn’t just come out of the gate and shove a product or service in your audience’s face. Instead, use that opportunity to tell a story that sells the problem you solved with that product or service.
People love and connect with stories, they don’t connect with sales pitches. Take the time to craft promotional content that also tells a story by sharing client testimonials, before and after results, or anything that’s relevant to your business. There you have it! You now have a full strategy to create an Instagram grid that connects and converts.
Here is a link for tips on creating a stunning Instagram feed.
Top 4 Social Media Platforms To Use For Online Marketing
Top 4 Social Media Platforms To Use For Online Marketing
There is no doubt that social media is a must-have marketing tool for every marketer who wants to keep businesses visible in the online world. It has been established that social media is the trend in everything that surrounds us today.
So if you have a business and you want to introduce your brand to as many prospective customers as you can, then the following powerful social media platforms can help you.
Let’s face it, everyone is familiar with Facebook. And what makes Facebook a very effective marketing platform? All of its active users have one thing in common — and that to discover something that could matter to them. With over 2.13 billion users worldwide, you can surely be able to reach efficiently all the people that matter the most on your business. It has the largest population of potential customers that you can build relationships with for a fraction of the cost. According to statistics, Facebook users spend more than 50 minutes on the platform every day; which means that within 50 minutes they can also view ads from different businesses.
Over 3 million marketers actively advertise on Facebook and majority has succeeded. Its efficient targeting strategies will help you reach the right people within a specific radius around your business.
With over 300 million active users worldwide and more than 67 million users in the United States, Twitter is definitely a powerful social media platform that anyone can use for online marketing.
Twitter’s efficiency lies in the number of your followers and the number of times your content is being retweeted. The more your post goes viral, the more successful it will be. Aside from that, the hashtag is a very important component in building momentum for your posts. It could make or break your strategies. So, choose the right hashtag, take note of what is trending today and make sure that it is relevant to your business.
Instagram is another popular and effective social media platform which allows you to share photos with captions and hashtags like Twitter. What makes Instagram better than Twitter is that it allows up to 2,200 characters in caption which is longer compared to 280 character tweet limit in Twitter.
Another good thing about Instagram is that it allows users to use their creativity and interact with other users through posting creative. Or Instagram-marble photos using the event’s hashtags. The secret to success in Instagram is to share visually appealing photos with relevant hashtags. As well as to keep your community interactive and lively by offering giveaways and raffles for your followers.
Those who think that content is the only relevant thing to rule the online world is definitely wrong. YouTube is the second largest search engine with over 3 billion searches every month and with more than 100 hours of video uploads every minute. Content is important, there is no doubt on that. But creating informational videos and adding them up to your company’s YouTube channel can definitely multiply your visibility to your target audience.
Planning to launch a business website is significant for your overall company. However one of the hardest decisions in doing this is deciding on which web design company to do this. Especially nowadays that the internet has become a very competitive market. Where everyone is claiming to be right in the services they are offering.
Maui business owners are sometimes having a hard time looking for the best web design agency that could help their business. One reason is the topography of the place. Maui is an island, though the seawaters isn’t a hindrance for the island to connect with the rest of the world, there are still customs and culture that is unique to the place and its people. Thus, as a business owner, you must also do your best to meet the distinctive characteristic of the island.
Choose a company that understands your goals
A reliable web design company is all ears on you before planning on the best strategy to use for your website. They should be someone that will ask for your goals and objectives because their design approach will be by it. They understand that you know your business more than anyone else. The best web design company is capable of putting your ideas into action.
Choose a company with an office location
I know, with the advent of technology, distance is no longer considered a limitation to communicate and perform a task. But wouldn’t it be better to choose a company with a physical location where you can quickly meet them whenever the situation calls? If you have a Maui business and the web design agency also has an office in Maui, then this means that they can interact with the Maui locals and understands how Maui consumers behave which is a big help in designing your website.
Choose a company that has substantial experience
Experience is the best teacher as what they said. And it would be so much better if the web design company has a portfolio of live websites that they had worked on before. This is a solid proof that they knew what they are doing and had done their jobs well. It would also be better if the company website of the web design agency has reviews and testimonials from their previous clients. This will give you glimpse of how the agency works and if their customers are satisfied with their services.
Choose a company with a detailed timeline
Life isn’t a bed of roses, and many unexpected problems could arise for the duration of the project. These happen occasionally, and business owners understand that. A good web design company gives their clients an estimated and detailed timeline. This is for the clients to keep track with the project.
Choose quality over price
Excellent and exciting web design is not just a simple dragging of a logo on the corner and adding simple texts. It needs profound planning and intensive skills. Coming up with a website design that will catch the interest of your local audience, thus, the not-so-cheap price. However, affordability depends on one’s perspective. What’s important is the quality of the output.
One secret for this that will surely help you narrow down your list: choose the company from your local area. Say, if you are from Maui and nearby islands, get the services of Maui web design companies as they entirely know what design that interest your local audience.
A uniquely Hawaiian experience, attending a Polynesian luau should be part of any Hawaiian vacation itinerary. When planning my visit to Maui, I asked around to my travel friends and all recommendations pointed to Old Lahaina Luau as the best luau in Maui. They have an easy online reservation system, put on a show every night, and are conveniently located right behind the Lahaina Cannery Mall, which also happens to be a shuttle stop for many hotel shuttles. Open Bar + No Driving = Winning!
When making your reservation for this Maui luau, you will have two choices in seating. The “traditional” seats are in the front row around the stage, where you will sit cross-legged on cushions and dine from a low table. “Table & Chair” seating is also available, and as it sounds, you will be seated at a table with regular dining chairs. Both tables seat 8, and your party will be combined with others if you don’t have eight to fill a table. The price ($125/adult, $78/children under 13) is the same regardless of the seating style you choose. I was lucky to have a front row table/chair seating, otherwise I would have likely chosen traditional seating to be close to the action!
Upon arrival at the Old Lahaina Luau, guests are greeted with a fragrant floral lei, and offered a mai tai immediately. A guide will then show you to your table, and give you the layout of the luau grounds so you can explore a bit. There are craft vendors on-site, dancing and of course the beachside “imu” where the pig is roasted. My only disappointment of the evening was that I was told a later time for the pig to be unearthed, so by the time I wandered over there, the crowd was too dense for me to see. It’s a pretty cool experience, so definitely try to time it right so you can see this! (Photos from the Hale Koa luau on Oahu, 2008)
Old Lahaina Luau also provides a program/menu that is really well done. The program walks you through the various phases of the Polynesian performance, explaining the history and traditions behind hula dancing. It also gives you an overview of the menu, which is helpful as there is a TON of food to choose from! Also included is the all-important drink menu – beyond mai tai’s, you’ll find any combination of sweet alcoholic treats, including some frozen drinks as well! These are all included in your luau ticket! Just be sure to bring cash to tip your bartender and servers!
You’ll start off with a light appetizer (taro hummus, in our case) as the evening’s performances begin. Each table will then be led by their server to the buffet line to load up their plates full of delicious food like imu roasted pork, poke ahi, island style chicken, maui style fish, and so many side dishes. I was sure I’d go back for seconds, but ended up super full after the first run!
Not too full for dessert, of course! That coconut pudding had my name all over it!
Once everyone is served, the big performances begin. There are a couple of emcees narrating the dances throughout the night. Several performances tell the story of Pele, the fire Goddess, and her quest for love. Another performance depicts the arrival of the missionaries, who at one time banned hula. All of the evenings performances build up to a grand finale, a dance-off of sorts.
As the evening came to an end, our served gave us mini-loaves of delicious Hawaiian banana bread to take home, and then we were on our way. The luau ends around 8:30, so for those with the energy, there is still plenty of time to have a night out on the town. I already had a very full day, with an early morning start for the Ultimate Whale Watch snorkel trip, so I was tired and went home with my banana bread!
When it comes to Hawaiian luaus, you’ll have many options, often right at your own hotel, but I highly recommend attending the Old Lahaina Luau if you are in Maui. By all accounts, it’s the best luau in Maui!
Picking Online Content Advertising Company Made Easy
Have you questioned why? In the look for the ‘content gold,’ advertising company are 'heading west’ as even more organisations continue their shift to the development of their media programs as well as introducing content advertising dominance.
Lots of sorts of this are defending a content dominance or trying to 'ride the wave’ to material advertising deliverance.
Still, there are some material marketing company truths that you have to recognize to check out where it’s all heading!
A lot of material marketing companies don’t market web content
Yes, it’s a tough reality to swallow that many organizations don’t market with web content in any way. Marketing companies are notorious for concentrating on sales-led advertising and marketing projects where sales partnerships as well as cold calls guideline.
Absence of perseverance or the lack of source, whatever you could point out the factor, companies providing material solutions seldom develop terrific material that attracts and also markets as well as help to in maintaining their base of clients.
Company Lessons - Prior To you are about to hire on-line company, ensure to dig further into their previous work and check out if the content generated satisfies or was simply to please 'me as well’ blogs that you can find almost everywhere online.
Many Search Engine Optimization companies aren’t sure the ABC of content marketing.
Google is wise, as well as it’s practically impossible to video game the system. Getting located with internet Shane Perry Marketing search engine has even more to do with unbelievable narration that everything else.
Today, several SEO companies wish to draw away the whole emphasis to this advertising and marketing, why? The factor being beside actual Search Engine Optimization techniques drying up and the value that they utilized to offer to clients who utilized to be massive was not the very same any longer.
Lots of SEO business remain in the very same setting as well as are making the button quickly. Others have actually left content marketing label for their Search Engine Optimization content development service and also calling it text advertising.
Yes, it must be stated that they have actually included services such as video manufacturing, infographics production, blog material development, yet you need to keep in mind that content development is a small component of that services.
Because of this, critical planning components of target market private celebration, internal content combination, objective declaration production, analytics as well as measurement outside of web content usages metrics are missing.
Service Lessons - A detailed planning will satisfy many organizational objectives. Search Engine Optimization is just a tiny component covering a few advertising missions. As a result, ensure that this technique surpasses the main channel considerations.
The majority of material marketing companies are worried regarding planning as well as not execution.
It is a good thing that you plan, plan your content preparation, but also for who long? When will you correctly execute it in technique to see the projected results? Only preparation and not executing to recognize the outcomes means draining down all efforts.
It is happening with a majority of the on-line material advertising provider. Just what’s even more, also some content preparation record showcases the recommendations that less material is produced or likewise quiting of the web content program entirely.
Currently, with this sort of reasoning, you can only assume where will these firms land and in just what state?
Organisation Instructions - Even if you have worked with on-line message marketing provider simply for the content execution, also inquire an executable text advertising strategy. It will certainly aid you understand exactly what your company knows about your industry as well as just how they prepare to offer the target market due to the fact that content delivery is much more all-natural than drafting a material strategy.
5 Fun Things to Do In Kihei Maui | Tips To Enjoy Your Maui Vacation
5 Fun Things to Do In Kihei Maui
Ready to discover the vacation of your life?
Fly to Hawaii and experience great things to do in Kihei Maui. There is just so much to see and do in this gorgeous Hawaiian island. From exploring a magnificent underwater wonder to indulging island-rich food. Or simply daydreaming in a paradise, it’s hard not to fall in love with Maui.
If you’re ready to create the island travel of your dreams, take a look at 5 fun things to do in Kihei Maui that will make you wish of coming back again.
Snorkeling and Diving in Molokini Crater
An underwater escapade in the crescent-shaped, partially submerged volcanic crater of creates a very special underwater adventure you will thank yourself for flying to Kihei. A flawless crater that houses a luxurious reef with brilliant clear visibility as deep as 150 feet is also home to around 250 species of fish. The Molokini snorkeling tour is child-friendly everyone in the family will enjoy exploring the colorful sea life and water fun.
Splashing in the Beach from Sunrise to Sunset
Swimming in crystal clear waters is one of the fun things you can do in Kihei Maui. With a lot of accessible beaches, the island offers golden sand and pristine beach lines. There’s nothing like jumping into the turquoise-green water and sugary white sands. And enjoying a splash of warm water and a sun-kissed feeling. Take your family and friends for a tranquil walk along the shore at sunset for a truly relaxing Kihei pastime after dark.
Joining an Island Art Party
If you can hold a paintbrush, then give it your all and soak yourself in pure Hawaiian culture of painting tropical canvas. The Island Art Party in Kihei offers cheerful and relaxed space that stimulates creative imagination and a social get-up-and-go. It is open to everybody wishing to learn step-by-step painting instructions. The activity is so fun all you have to do it put on an apron, hold a brush, have a sip of a Hawaiian drink, and the rest is WOW Kihei!
Tasting and Learning Great Beers
Beer lovers, family, and children are welcome to sit back and relax or play board games in the state-of-the-art brewery and tasting room of Kihei. A worth time-spending leisure to savor island-brewed ales and lagers that celebrate Maui’s brewery’s vintage stories. And passion for the handcrafted beer traditions, and Maui roots. While enjoying a beer in the tasting room, your eyes can feast in the glorious views of both Haleakala and Molokini.
Learning How to Surf and Stand-up Paddling
First timers or pro, surfing and stand up paddling are truly fun things to do in Kihei. The surf schools provide lessons including what you need: a surfboard, gear rentals, paddling equipment, rash guard. In fact, you name it and they have it. The mellow ocean conditions of Maui make it ideal for visitors and vacationers wanting to get the most of surfing and paddling. Learning the basics of ocean safety and information are not just fun things to do in Kihei, but a real hands-on learning experience in the ocean.
Giving your family and kids a charming Maui experience is, without doubt, a great idea. What’s even more exciting is that you can save up to 30% on a Kihei hotel.
SEO techniques that might have worked before may be obsolete now. So you have to be updated with what works now, and in the future as well. Staying on top of the trends will ensure that you get ahead in search engine rankings and boost traffic for your site.
Take a look at what experts have to say that’s working in 2018 and beyond.
Improve Engagement to Boost Rankings
Better on-site engagement means you are able to hook users to spend more time on your pages. There’s evidence that if your site has a strong engagement with visitors, Google rewards you with a higher page ranking. You’ll see this in terms of search visits, total visits, direct visits, global rank, time on site, bounce rate, and page views. So if you want to have a higher ranking in search engines, improve the features of your site to allow for better engagement.
Consider YouTube SEO
It has been confirmed that 55% of all keyword searches on Google would feature at least one video, and 82% of those come from YouTube. It is also considered that YouTube is the second most popular search engine because it has more than 3 billion searches per month. Now that is something you should tap on.
Making highly optimized YouTube videos will give you consistent traffic over time. This will push your website to the first page of Google and get regular traffic from YouTube as well.
It wouldn’t matter in the long run if you keep focusing too much on keywords. You have to take a closer look at how to make more engaging articles based on trending topics.
Google is ever evolving in its algorithm, and it is time to understand more of what site users’ intentions are. These may include what users expect, what they’re looking for, and what search results would best help answer their queries. Thus you have to consider what users are really looking for instead of the many different ways users phrase a search keyword or query.
IN A NUTSHELL
Google algorithms are evolving, so your SEO efforts should evolve along the trends as well. You can get ahead of the competition by keeping yourself updated with how users think, how they search your site and other ways that can bring traffic back to your site.
How to Pick Keywords That Will Give You an Advantage Over Competitors
How to Pick Keywords That Will Give You an Advantage Over Competitors
Keywords are the most important item in your strategy. If you put everything on your page – from your content to your images, videos, down to your alt-tag – to one word, that would be your keywords. Without keyword, it is like putting up a restaurant and advertising it without giving the people an idea of what your company is like and what you are selling. Furthermore, they are the strings that connect the people and what they are searching for your content which apparently, fills in that need.
Of course, there will be thousands and thousands of online marketers that are trying to dominate for a particular keyword or keyword phrases. Your goal here makes it easy for people who are looking for products and services in your industry to find you instead of your competitors. Successfully doing this means you have driven organic traffic to your site and ranks well in the SERPs (search engine results pages).
But, the million dollar question is, HOW? With the tough competition nowadays, ranking your website to the first page in major search engines is not that easy but the tips below can be very helpful.
Using Natural Phrases For Search-By-Voice
Search-by-Voice is a function in a search engine like Google which allows users to search the web through spoken voice commands instead of typing it. The voiced search usually return identical results as when you typed it. However, it is just a lot more convenient and faster to use search-by-voice. One important tip here is to use natural phrases or the languages that people normally use every day. You would want your keyword or keywords to appear natural without sounding like the keywords are forced into the content or searched term. Make sure to include detailed descriptive word and refrain from using general phrases. Keywords that are too generic means you are likely to be up against a lot of competition for it.
Adding Google Locations To Keyword Phrases
Local targeting in SEO has become a very effective tool for businesses who want to target potential customers in a specific location especially if you run a multi-location business. You will want to make sure that prospective customers will find the right information about your business no matter which location they may be. Some business owners thought that searching keywords in Google’s local search will automatically add the location to your keyword.
Multi-location businesses may have their main office, but they need their consumers to find their business address in their own locality. So you would want to add your NAP (name, address, and phone numbers displayed on specific pages of your website to make it clear to Google and to your consumers as well where to find you. There are also benefits to hiring a local SEO service.
The best thing about using long-tail keywords is that they less competition but has better-defined intent. While old keywords or the “head keywords are high volumes, competitive and broad keywords;long-tail keywords are a combination of specific phrases that does not only bring visitors to your page, but it only brings the RIGHT visitors. These are the visitors that are exactly looking for the services that you are offering.
When you hear that your competitor has started a new SEO strategy, don’t panic. Hone in on your targeted keywords, then put it into action. Picking the right keywords and creating quality contents take a lot of time. But if you do it correctly, definitely all your hard work will pay off.
Video: Your SEO Secret Weapon | Why Search Engines Love Video Content
Video: Your SEO Secret Weapon
In the last decades, the digital landscape has changed considerably. Gone were the days when people need to have a desktop in order to search something on the internet. Instead, people will just have to open their smartphones and tablets, and, presto! They can browse and search all they want. The same changes happen to content marketing. Before will be content with reading text on your website page; but now, you will perhaps agree that majority of the users will lose interest in checking a web page when there’s no video included in it.
According to Cisco, about 69% of internet traffic is mainly caused by video streaming. And the figure is expected to escalate and by 2019, will claim above 80% of all internet traffic. We can safely say that online video has now become a key indicator for people to meet their information and entertainment needs. Hence, video marketing is the way of today and the future. And many online marketers probably agree to this as 87% of them are already using video content in their marketing strategies.
Why Consumers Love Video Content
The list could go on and on when talking about the proofs that video marketing is the way today. But, why do you think consumers love video content? Well, let’s start with the recent study conducted by AOL. The company studied the emotions that motivate the instances wherein people engage in a certain type of digital content. It came to a conclusion that majority of online consumers are motivated to watch because of their needs to feel connected and comforted. Watching video content inspires, entertains and makes them feel good.
Another reason is the fast-paced life that people are leading nowadays. Everyone is busy – whatever work we may have and whatever walk in life we may come from. Reading an article in full text takes a lot of time compared to watching a video which summarizes all the content in the article. A video is more convenient and easier to digest compared to text.
Why Search Engines Love Video Content
Did you know that an online marketer who includes video in their marketing strategy enjoys about 157% increase in their organic traffic? Yes, search engines love video content that much! Actually, whatever the consumers love, search engines will love that too! To quote SearchEngineWatch.com, “One of the most influential search movements of the last few years has been the integration of different types of content directly into the SERPs. If Google sees it as relevant to a particular query, you’ll now see images and videos outranking the organic page listings and visually dominating the page.”
Ranking to major search engines’ first page is the ultimate goal of all online marketers. So it is hard to ignore the statement above. Of course, the quality and interactivity of the video also matter. So if you want to gain dominance in your industry, then make sure to include high-quality video in your marketing strategy. The better quality the video is and the more customer interaction it has. The higher the possibility for Google to notice it and rank it. Visit our Home Page for more marketing services!
How To Build An Empire With A Hawaii Marketing Consultant Agency
How To Build An Empire With A Hawaii Marketing Consultant Agency
Wondering how you can amplify your Hawaii business profits without having to shoot arrows in the dark? You don’t have to work it all on your own when you can get a specialist to help you every step of the way. Here we tell you how a Hawaii marketing consultant agency can be the best thing you can do for your business.
Maximize Your Market Reach
A Hawaii marketing consultant agency will help you determine which people or groups to target so that your marketing efforts will be focused on them. This may include optimizing SEO for your site to rank higher in internet searches. And social media marketing to attract people from specific demographics and interests. Your marketing consultant will pave the way for you to effectively reach your target market.
Build Up Your Customer Base
Having a customer base is crucial for your business in the long run. Developing your customer base ensures you get consistent profits over time, and this will be your main source of revenue. This is how you’ll make your business sustainable, and succeed in your industry. Your marketing consultant will lead to build up a client list and ensure you get repeat customers.
Continually Engage Your Market
Besides getting a good hold of your customer base, you’ll get more new customers as you continually engage your online audience. Social media promotions and engagement are crucial at this point. There’s a certain power in the likes and shares wherein you build up more awareness for your brand. This might take a lot of nitty-gritty work, but with a marketing consultant, you’ll take on a laser focus on activities which would matter the most for your business.
There are many sources of potential traffic to your site. Your marketing consultant will help you maximize all potential traffic. And sources so that you can sit back and watch your sales coming in. Funneling your traffic into sales is another thing that a specialist can help you with.
Establish Your Business for the Long Term
Being your own boss has its own perks and benefits. It would now come down to how long you can sustain your business, how fast you can finally get a return on investment, and finally, reach your profit goals. Working with your marketing consultant will help you in each phase of your business development.
IN A NUTSHELL
Getting a marketing consultant will make it easier for you to cover all bases in ensuring that your business will become successful. We at Shane Perry Marketing will help you jumpstart your way to get ahead in business.
The Wire Cutter was founded by Brian Lam of Gizmondo in 2011 with the goal of assisting consumers in finding the best item in any consumer category. This large affiliate site is now owned and operated by the New York Times. It is one of the biggest and famous affiliate websites for electronics and consumer goods. The secret to success to this vast site is their straightforward business model. It doesn’t sell products nor accepts sponsored ads. However, they offer product reviews articles with links to buying offers of the said product from affiliate sources like Amazon and BestBuy; which where they get most of their profit.
This Is Why I’m Broke is another famous review site receiving massive traffic from its broad theme. This review site doesn’t let its visitors get bored while browsing the site. The reviews are short but concise. What makes the place very appealing is the “fun factor” they want to inject. If you have visited the website, you probably have noticed that collected almost all the products you could find under the sun and just let the people choose which to buy. Some are even weird and funny but are surprising the things that people want to buy out of their whims. You may have also noticed that they don’t monetize on all their pages. Some of their posts don’t have affiliate links and are just there to information and entertainment to users.
Outdoor Gear Lab was founded in 2010, and since then, this affiliate website has become one of the most reliable platforms for free product reviews. What makes this review site from others is that it has five different pages in different URLs. They also have a unique marketing strategy. Outdoor gear lab doesn’t focus on a single affiliate partner but gives their customers the choice to choose from about six retailers. They are also very careful in using their affiliate links and putting ads. They don’t exploit it and keeps the website clean by having a limited amount of ads on the sidebar. Instead, they pay more attention to providing informative content thus improving user experience and expanding its community.
All the geeks and tech-savvy are probably aware of the brand Popular Mechanics. The Popular Mechanics is designed towards mainstream consumption and caters to anything that has to do with STEM (Science, Technology, Engineering, and Math). Aside from being an affiliate partner of Amazon, they also have products from Huckberry eCommerce which is also owned and operated by them. The good thing about Popular Mechanics is that they provide blogs that are very informative, and consequentially grabs the attention of consumers to purchase the product.
Smart Passive Income is a blog and an online business site. Pat Flynn is one of the first main bloggers of the Smart Passive Income and now, Pat has numerous revenue sources — from his own products to advertising and promoting other people’s products. You see, if you have been following Pat’s journey in the online world, you couldn’t help wishing to be like him. Pat’s strategy is “to be everywhere” and that has been very effective in expanding his community and gaining their trust.
Everyone who uses the internet probably knows who or what BestVPN is. Yes, that’s how established and trustworthy they are.The BestVPN provides informative articles and videos about VPN, its uses, tips, and many more. They monetization strategy focuses on taking the sponsored link on their top 10 VPNs page, having banner ads on their articles, as well as using affiliate links in reviewing VPNs. They also do not use AdSense and controls their own advertising. The prices of the VPNs aren’t listed so there is really no specific figure of how much revenue they get. But knowing how popular BestVPN is today, surely they are earning well.
The affiliate websites mentioned above have different monetization strategies in earning revenues. There are also other websites out there that are also successful in their affiliate marketing endeavor. Check out the strategies from these successful websites and learn from them. It wouldn’t hurt to try and apply the strategies that you think are most suited to your website.
6 Key Ways To Improve Your Online Marketing Strategy
6 Key Ways To Improve Your Online Marketing Strategy
Marketing your business online is a whole new ball game since it takes careful planning and constant work. But how do you know which strategies really work for both the short-term and the long-term? Here we share with you six tried-and-tested techniques to improve your online marketing strategy.
It’s great to make solutions for short-term wins, but it’s also important to be forward thinking in terms of long-term results. It’s best that you plan with your team on how your content and digital strategies will play out months or years ahead. This will enable your company to have a good direction for long-term growth or revenue.
Be Particular About Conversion
Focus on the conversion rate of your site’s traffic, and not just how many leads it gets. Take note of your data and metrics to see which factors directly or indirectly affect your customers’ decision to buy. See where your potential customers are spending their time on your website and social platforms. From there, create content that would target these customers.
Be There For Your Customers Every Step of the Way
You’ll get an in-depth understanding of your customers’ buying journey through market research and analytics. Make the shopping experience of your customers more exciting by optimizing your online and mobile platforms. Take them on a journey from social media engagement to excellent customer service. The smoother the buying journey, the higher your conversion rate is.
Polish Your Customer Service
One of the biggest factors that affect a customer’s experience and what makes them come back for more is excellent customer service. There might be times that you can’t please all people, but you can help with whatever they need by adding a personal touch to your customer service. Give your customers a good experience with your brand by providing superior customer service.
Refine Your Processes
You might have established a workflow for your marketing strategies, but there’s always room for improvement in everything. Refine which processes work well, and also those that don’t. Re-evaluate your strategy when you need to amp up your game or expand your profit goals.
Hire the Best
Your online marketing strategy can be very effective, but it would be hard to achieve your goals if you don’t have the right people to implement them. Be on the lookout for the best talent in job sites, and make things works when you’ve established your team.
Kihei Social Media Marketing Experts | Best SMM In The Kihe Area
Kihei Social Media Marketing Experts
Social Media Marketers In The Kihei Area
Affordable Campaigns For Your Social Media Marketing
Social Media Experts That Guarantee Results
Shane Perry Marketing is dedicated to providing the best in customer service when it comes to our Kihei clients.
When researching Social Media Marketing rates there are a variety of sources towards which to turn. The Internet, as always, is a valuable source of information on a variety of topics. Simply do a search for Kihei social media marketing experts in your area and you’ll quickly learn that there are a more than a hand full of options to choose from. Further, there are often chat forums where you can access customers who have likely been in your situation at one time or another.
If you are looking for quality and professionals to run your social media marketing campaigns you’ll need a marketing expert to guide you through different social media platforms. Websites and apps such as Instagram, Facebook, Twitter, Pinterest etc have different algorithms that can make social media marketing confusing.
Furthermore, If your interested in doing less work and generating more leads through these platforms give us a call! We guarantee the best social media strategies that will make your Paia business look and feel more professional!
Website Branding 101 | Learning The Key Basic Of Online Branding
Learning About Website Branding
Significantly, your brand is how people recognize you. Website branding involves information, images, and experiences other people have relative to your business. Having an online presence does not just mean you have a website. Enhancing online presence entails presentation of your brand. Also, making sure it consistently shines all across the social media platforms and blogs.
Objectives and Values of your Branding
Your brand should firmly state the reason why your company exists, giving emphasis to the Mission of your company and what you can offer. You should present on your website what exactly your company offer, which services or products you provide and how will potential clients benefit from all these. To be able to preserve your brand, you need to focus more on your web presence and how you approach website branding.
Consistency is vital when you establish a brand. Keep your responses to inquiries uniform on all types of media. Use the same colors, themes, and fonts on your websites and marketing strategies. Ensure that your website functions effectively and be appealing to your visitors.
What you present on your website should be consistent as you have to consider that many people visit your site. And they wouldn’t trust a business that changes every time such as the pricing and quality of services. Your company should know your objectives and you should be aware of your branding identity to inspire trust in your prospective clients.
Customer impressions of your business are crucial to your brand. Businesses should present personality as well as your performance as a company innovatively. What they perceive of your company is an essential element of your website branding. Because this plays a vital role in delivering or carrying on the personality of your brand. These would involve the logo design, the appearance of your site and colors, the ads you put and the tone of content on your web contents, and blogs within your website.
Did you ever wonder how to use your website as your branding tool? To become recognized, distinguished and consistent as a company, you need to obtain a strong brand to support your business. Come to think of it, your company’s brand represents the image and expressions you carry out to your clients. It somehow presents your culture, the ways you attain your goals and all about your company as a whole to your potential clients.
Major components of website branding
Take note that a color scheme is a powerful tool in branding your website as well as your website content. The quality of content featured on your site will play an important role in how your brand is accepted. The layout and overall design express how your users will interact and engage on your site.
Your brand has to do more with feelings or expressions as well as how your company is realized within communities across the internet. Learn to craft your brands creatively whether to increase brand awareness, launch a new brand or build brand equity, bear in mind that your company website plays a major role in your company branding so do well in website branding.