Design by Tubik
Design by Tubik
Design by arounda
Whether you’re building a new business website from scratch or revamping an existing one to attract visitors, capture leads and close sales there are a lot of things to consider. In addition to giving thought to the foundation upon which your site is built and considering what pages you’ll include, you also need to consider what business website elements you are going to put in place.
There are many options that you may consider adding when designing your website, but here are 3 key elements every business website needs to be successful and effective.
The purpose of your navigation menu is to help your visitors find their way around your website. You want the user experience to be easy and enjoyable, eliminating any confusion or frustration that will deter them from your website. The best way to approach designing this business website element is to make your navigation menu simple and straightforward. In most cases, it’s also best that the navigation menu doesn’t take up too much space.
Since every business is different, navigation menus vary from site to site. Most websites should keep menu choices to a minimum. A large online store like Pottery Barn is an exception to the rule, however a small e-commerce site should resist the urge to use this format as it may make it difficult for your customer to easily find what they are looking for, as well as make your site look cluttered. Instead, consider using a “Shop” menu option or a few choices based on product category.
You may want to consider using your footer for additional navigation menu options that you don’t want to clutter the header with. It also removes the need for visitors to scroll back to the top to find the menu.
Pro Tip: When designing your navigation menu start small and make providing visitors with what they want most a priority.
Your header image is likely the first thing a visitor will see when they go to your business website. This business website element sets the stage (and expectations) for the user experience they can expect throughout your site.
In most cases, choosing a header will come down to either having a large static image or video at the top of your homepage, or including a slider that shifts between two or more images/videos.
While there’s been much debate in the digital world about the effectiveness of sliders, many experts say they distract from the user experience and site’s content. The rule of thumb for many web designers is to avoid too much movement. If you do decide to use a slider, keep in mind that when poorly executed they can cause confusion, or worse frustrate visitors, causing them to leave your website.
They can also cause some unforeseen problems. For example, if you place text over each sider image you have to make sure the slide is timed right to allow visitors enough time to read and process your content. Another issue is that sliders don’t always display well on mobile, even if they look great on desktops and laptops. If you’re dead-set on a slider discuss it with your web designer, who can help you to set it up properly and troubleshoot any problems that occur.
Whether you’re consider an image, video or slider, it’s a good idea to ask yourself these questions:
When it comes to header images and videos, always make sure that you use high-resolution imagery that looks good on any screen. Done properly, image and video heads can effectively grab your visitor’s attention and prompt them to take action. If low-quality, they can draw attention away from important information or your call-to-action.
Pro Tip: Use clear, readable fonts. Text in a header must be readable at a glance. Use words that are short when possible, and choose fonts that are clear in a relatively large font size, stylized fonts can be harder to read.
A call to action (CTA) is one of the most important business website elements. It tells your visitors exactly what you want them to do. To be effective your CTA must be designed to stand out from the rest of the content on your business website. Since calls-to-actions help you drive visitors to convert to customers they should be visually attractive, action-oriented and easy to spot on your business website pages. Done well, your CTA will attract new leads, convert existing leads into customers and/or promote sales, downloads, events or anything else you offer.
Pro Tip: Take Advantage of FOMO. Fear Of Missing Out, otherwise known as FOMO, is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again they’ll be mighty quick to hop on the bandwagon.
With so many options to consider, even the most basic website design can be overwhelming for all the best web designers. By having the right plan and execution and making sure to include these business website elements you’ll be well on your way to building an engaging, effective website that displays beautifully and functions well on everything from desktops and laptops to tablets
Looking to update your web design this year? Then it is best suited to connect with the expert website designers in Arvada, CO to discuss your goals and objectives for your new website.
Design by UI8
Do you take the Internet for granted? It’s estimated that up to 53 million people in the U.S. live with some kind of disability that affects their movement, perception, cognition, or everyday functioning. Every person who visits your website is unique – some will experience your site the way you would anticipate, but many others do not because they experience the world in ways that make online content unavailable or difficult to interact with.
WCAG (Web Content Accessibility Guidelines) help designers and users bridge the gap and permit equal access to the Internet for everyone.
The UserWay widget is a simple way to help make your online content more accessbile for people with disabilities. UserWay is supported on all major platforms, including WordPress, Joomla, BigCommerce, Drupal, Wix, and more. The Plugin takes just minutes to install and you don’t have to modify your site’s existing code to make it work.
You can pick the UserWay button’s color, and location, and it’s pretty small so it won’t distract from your site to visitors who don’t need it. It’s a great way to make your site more compliant immediately, and it works on both desktop and mobile browsers. Best of all, it’s totally free!
UserWay allows your site visitors to increase the font size, change the color contrast, highlight links, customize preferred button types, select a preferred language, and more. By providing a tool to get the modifications that some visitors need, you will save your users lots of frustration when interacting with your website and make it easier for all visitors to buy what you are selling!
Of course, widgets and buttons are helpful, but to be truly accessible your site should be fully audited and remediated by a developer who is familiar with WCAG 2.0.
When you work with a web designer in Vail, CO you’ll maintain control over these important design elements. This allows you to create a website that more effectively connects with your target audience and provides a great user experience.
Hiring the right
web designing company in Broomfield, CO
can be exhausting but these simple questions should provide some ease in selecting the right partner for your digital storefront experience.
If you want to capture new audiences and convert them into customers, you need a website that will draw them in and encourage them to engage with your content until they’re ready to move further down the sales funnel To give your potential clients what they want, you’ll need an effective, functional and well-designed website, built by developers and designers who can understand your businesses’ value proposition, customers and target personas.
But how do you determine who to hire when there’s a sea of designers and developers to choose from? We’ve developed a few questions to help steer your exploratory conversations in the right direction.
Before chatting with a potential hire, whether it’s a standalone freelancer or agency, you would have looked up their website, past work, services and so on to get a feel for their general market offering. Now is the time to validate some of the information they would have presented.
Relative to the services they provide, how would they approach your project specifically? Would add-on services be needed? Which CMS platforms do they favor to build on? Have them walk you through the discovery and production processes so you get a clear sense of their strategic thinking skills and capabilities in delivering
what you want.
The proof is in the pudding, so to speak. Anyone can talk a big game, but before paying a company to design your new site you should make sure they can back up their promises. Take a look at their past work and see for yourself whether their design team is capable of providing the quality you’re
Will they analyze your industry and competitors? Will they consider your core demographic? Can they perform a keyword analysis and build a strategy around it? There are a lot of factors that go into designing an effective website, and what makes sense for one industry may be an awful design for another. Find a designer who will treat your site as the unique project it really is and put the time in with their team to determine what’s the best approach for bringing your web experience to life.
If the answer is no, walk away. Mobile is responsible for over 70% of all web traffic, and its experience is critical for brand credibility and user trust. If your site doesn’t work across platforms, devices, and browsers, it’s not going to work for all your visitors.
The worst thing is to have a functional site delivered but as the days go by, there are glitches or confusion around how to leverage some of the mechanics built within your customer’s web experience. Ask potential partners how are post-site production issues dealt with and whether there are any additional fee structures associated with it.
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