If you visit Youtube often, you’ve noticed that it’s gotten really bad for ads lately. I was trying to watch a 10-minute video a few days ago and an ad played every 90 seconds or so. Not kidding.
Which is why when I saw this, I laughed loudly.
There is a video called “The commercial that killed a fast food chain”, about a poorly conceived advertising campaign about 30 years or so ago that, while it wasn’t the sole reason why the US restaurant chain called Rax went out of business less than a year later, it certainly didn’t help. You can watch the video in question here and maybe - if you don’t have an ad-blocker active or tithed for Youtube’s ad-free version - you might get the commercial that just played for me before the video began.
For a fast-food chain.
I’m serious. A video mini-documentary about an advertising campaign that was so bad it allegedly helped kill a longstanding fast food chain was preceded by an automatically inserted commercial … for a long-standing fast food chain.
That my friends is the equivalent of a newspaper running an ad for a used car dealership on the same page as a news story about fatal automobile crashes being at an all time high!