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- notesonfilm123.04.2021 - 12 minutes ago
Eavesdropping at the Movies: 292 – Affair in Trinidad
Eavesdropping at the Movies: 292 – Affair in Trinidad
https://vimeo.com/538834855 https://soundcloud.com/eavesdroppingatthemovies/292-affair-in-trinidad Rita Hayworth and Glenn Ford star in Gild– sorry, Affair in Trinidad, Hayworth’s first film upon her return to Hollywood after four years away, and a blatant rip-off of a certain classic film noir from 1946. (There’s also a chunk of Notorious thrown in for good measure.) Expensively cobbled…
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- echoforceentertainment23.04.2021 - 36 minutes ago
Michael Salvagni with Collin Braun, Michael Easterby Racing form partnership for SuperCup: Sparks Energy Drink 100 at Talladega
Michael Salvagni with Collin Braun, Michael Easterby Racing form partnership for SuperCup: Sparks Energy Drink 100 at Talladega
BY: Staff Report John Blake driving #55 Verizon Ford Mustang for Michael Salvagni Racing in Sparks Energy Drink 100 I have officially registered Michael Salvagni Racing as my team name. Salvagni told reporters on Wednesday. iRacing Race Control Stewards’ Committee has to verify me as principal owner. Nonetheless, I have recruited John Blake to drive the #55 Ford Mustang GT in the SuperCup…
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- omgpurplefattie23.04.2021 - 46 minutes ago
Okay, so, advertising.
So, apparently, it makes sense for male stars to be booked for campaigns to sell products targeted to their female audience. It does, too; it's just rare in the West because specific brand of toxic masculinity over here.
So, some genuine marketing genius booked the stars of the hottest current BL drama, AKA Word of Honor, which we love as well, for a campaign for Tom Ford Beauty. One specific product (matte lip lacquer), one specific colour (03 lark) for both. Not pitting them against each other, just each in his own in a similar and very classy setting. (The picture with both that you find on Google is a manip - but imagine somebody voluntarily manipping ads!)
Result: this specific lippy sells out worldwide, but only that colour.
Here are two web sites of minor German online stores with the colour sold out; the bigger ones have been sold out much longer, and the Chinese and international sources appear to have been sold out right after the app was published.
See thing in context you like, like thing because of context, want thing, buy thing -- a very simple and straightforward way of getting good conversions (the way from seeing an ad to buying the product).
I managed to get the third-next-to-last from a small Austrian online shop for high end cosmetics, and will now proceed to gloat.
Now, I have tried it out and like it; it's very smear-proof (the print on my gaiwan happened when I'd applied it just seconds before), lasts well, and is actually a nice colour I like with my general style.
Now, the "see thing, want thing, buy thing once" chain isn't exactly sustainable for the brand, but now thousands of WoH fans have interacted with the product and the brand, and when they next need a lippy, this product is definitely in the running. I usually pick a lighter rosewood colour for IRL interactions (the darker colour is perfect for video conferencing where I need to show expressions in a tiny window on people's screens, though), and when I next buy a rosewood lippy (my favourite Guerlain one is almost empty), I might consider the fourth or fifth colour from these lip lacquers. And when, after the pandemic, I next wander into one of my favourite brick-and-mortar cosmetics shops (City Parfümerie, Stachus, Munich; or Nägele&Strubell, Salzburg), I might stop at the Tom Ford Beauty display and look what else they offer; that would be a sustainable conversion.
And now imagine tens of thousands of Chinese and international fans doing just this...
tl;dr
Chinese advertising seems weirdly on-the-nose and slightly cringe (Wolong nuts!), but totally works.
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specializedtools-x23.04.2021 - 1 hour agoFord Escort-based Remote Control Foaming Van used to smother suspected car bombs with foam demonstrated in 1975 - https://ift.tt/2QQTOOW
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