After my tutorial on 31/03, it was suggested that I make the message of my campaign more impactful and emotional, because it is a copy led campaign. I found a really emotional copy led campaign by End Youth Homelessness, which is very direct, not only in the typography but the message too. It’d hard to miss and makes you think.
End Youth Homelessness
Similarly to EYH, the typography in these Spotify campaigns is really punchy. It’s also a really clever idea, aimed at Gen Z comparing their lives ‘then’ to ‘now’. The refined colour palette also makes the visual identity look really strong.
OkCupid is a dating site founded in 2004, and played with the acronym DTF (down to fuck) often used on dating apps, but turned the ‘F’ into a whole number of different things. I love the use of colour and bold outlines, I find it really eye catching and fun. This is the sort of style I want my campaign to look like.