#marketing Tumblr posts

  • Online grocery shopping has been a nonstarter for more than 20 years. Way back in the 1990s, when people tried to sell everything from sofas to lawnmowers online, groceries were necessarily given their moment. It’s just that the idea was way before its time.

    People wanted to squeeze their lettuce, you know, before buying it.

    But in the last couple of years, it has started to heat up, thanks to Walmart and Amazon settling into a a war of world superpowers. In some markets, those online grocery purchases could be delivered to your door in less than two hours, but in many other places, like here in Amarillo and Canyon Texas, it meant selecting a time slot for curbside pickup.


    That was then, and this is now, and the pandemic has thrown everything and everyone into chaos. Rather than risk coming into contact with infected shoppers, so many people are ordering online that it is giving everyone in the industry headaches, labor shortages, and even 24-hour windows for customers to be able to pick up their orders. Anyone selling groceries is suddenly getting schooled in how this may all play out in the long-run.

    And with many more stores now restricting the number of shoppers inside at any given time, online ordering is only going to increase more. The Canyon Walmart is all set up for outdoor queues and one-way shopping aisles, although the crowd this morning had not materialized by 11:00am. I suspect it won’t be long before it does, though.


    Sure, there will always be those for whom shopping in the store is the preferred experience. While I have ordered numerous specialty foods online, I have never used curbside…yet. I still like perusing the many selections available, and to be honest, this is the only type of shopping I do in which I welcome the suggestion engine of assortment to wow me.

    But that could all change as the pandemic continues. It’s not a lot of fun having to practically don a hazmat suit just to get groceries. The fun factor is a lot lower when under duress of any kind. I may have to cede control over which cauliflower I would select in favor of letting someone else take the viral bullet for me.

    Yikes. That sounds cruel, but that’s what it amounts to whenever we shop online these days. As long as we take proper precautions with our purchases, we are saving ourselves, one microscopic murderer at a time.

    As for Walmart, Amazon, and everyone else selling groceries online, they are getting many years’ worth of experience in the span of a month or two (and I am being optimistic there). Only about 3.7% of US grocery purchases are made online, but this is only going to explode in the coming days. And once people get accustomed to the new experience, they are likely to continue long after the pandemic is over. Heck, I might even give it a try. God knows I buy everything else online.

    Supermarkets should view this as an opportunity to get up to speed faster than they otherwise would have been able to. The pandemic is another of those opportunities lurking behind a threat, and those who view it as such will emerge victorious and ready for a new world customer when this is all over.

    Just make sure you pick a nice firm, white, cauliflower with no wilted leaves for me.

    Dr “What’s In Your Cart?“ Gerlich

    Audio Blog

    View Full
  • 🗞 #ScottsThoughts: What are the best digital marketing strategies? ⁣⁣ ⁣⁣ ➡️@ROIOverload ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ➡️https://bit.ly/2F2efQ0

    #ScottsThoughts: What are the best digital marketing strategies? 👇

    This question is huge in scope.

    With any digital marketing strategy you need to cover the basics and include the following

    #1 Incorporate sales objectives

    #2 Brand, narrative, messaging, voice

    #3 Target market, different personas, target customer and company profiles

    #4 Direct, SEO, SEM, social, paid, organic

    #5 Set up campaigns

    After you’ve set all this up, now you want to continuously test and improve. 📈

    #6 Map out your KPI’s

    A/B test

    A/B test

    A/B test

    #7 Optimize and 10x! 🚀

    Digital Marketing 101

    Did I forget anything?

    View Full
  • 🗞 SEO Trends for 2019 ⁣⁣ ⁣⁣ ➡️@ROIOverload ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ➡️https://bit.ly/2TfRspZ

    SEO is one of the anchors of effective digital marketing. This indispensable platform is also ever-evolving. Search engines keep updating and algorithms are getting smarter. 2019 is no different as SEO is expected to be leaner and faster for better user experience. Let’s look at some of the SEO trends this year and find out how you can them leverage for your brand.

    Dominance of Accelerated Mobile Pages (AMPs)

    Launched in February 2016, Accelerated Mobile Pages or AMPs have been favored by Google in search rankings. It can load websites instantly with tests results showing that AMPs load four times faster and use eight times fewer data.

    Google added a lightning icon beside sites running on AMPs and they are shown in a carousel format to highlight them even more. Here’s how it looks like:

    External image
    Expect AMPs to dominate search engine results with its speed and usability. AMPs use lighter CSS and HTML, allowing sites to load almost instantaneously.

    What you need to do: Revisit the framework of your site and start integrating AMPs. Do A/B testing of these pages. Being mobile-optimized isn’t enough anymore, it should load at lightning speed or else you will be left behind.

    Schema Markup Will Increase

    Also known as structured data markup, schema markups are Google’s way of displaying rich answers to queries. As you can see below, the user is searching for a recipe on how to make a meatloaf. Instead of recommending sites, Google gives the answer right away along with the link to the site.

    External image

    Schema markup allows you to rank better by providing a format that is digestible to readers. One study showed that sites with schema markup rank four times higher in SERPs than those without it. However, only 0.3 of all websites are using this tool.

    What you need to do: Integrate schema markup in your content right away! Just go to Google’s Structured Date Markup Helper and follow the step-by-step instructions. The number of rich answers (aka direct answers) provided by Google has nearly doubled from 2014 to 2016 and it is expected to continue increasing this year.

    Strengthening of Personal Branding

    Personal branding is all about creating an identity that embodies your brand but centered on an individual. This can be your company CEO, marketing director, or any executive with an influential position in your organization. So how does this help your SEO?

    It makes guest posting easier as the approach is more personal than promotional. More importantly, it makes your brand more relatable to customers because they are engaging with someone, not something. These, in turn, can drive more traffic to your site.

    What you need to do: Identify your brand influencer and use that person’s identity to speak on behalf of your company. Be active in guest posting to build your online reputation. Using that personal brand, engage with your customers more often.

    Increased Demand for Dense Content

    Rewrites have become commonplace in content marketing. There’s really nothing new on the internet. You see the same topic refurbished several times. This paved the way for long-form content backed by extensive research. However, as much as it is informative, users have already grown tired of 2,000-word posts.

    Readers are now looking for short but impactful content. Every word you write should have value as users are looking for straight answers backed by expertise and trusted data.

    What you need to do: Take a look at your old posts and try to shorten it, leaving only the most important parts. This should be your new norm from here on. Solve your reader’s problems quickly by giving them concise yet valuable information. The denser, the better.


    It seems like 2019 will be another exciting year for SEO as these technologies and trends all aim to improve the user experience. Review your marketing plan and see how you can better integrate SEO into your efforts. Capitalize on these trends and boost your SERP rankings this year!

    View Full
  • Consultoria para a Ana Luiza da @lecrokioficial em estratégias de Marketing Digital para o mundo da moda feminina do #bairroprado para o resto do Brasil.

    Incrível empreendedora que adora a moda e domina todo o processo vertical do negócio.

    Mais histórias de empreendedoras(és), siga e compartilhe @jonylan

    #estrategia #marketing #vendas #depoimento #mktmaisbr #bairroprado #networkmarketing #empreendedordesucesso
    #empreendedora #modafeminina
    #entrevistas #marketingparaempreendedores #dicasdevendas #marketingdigitalbh #empreendedorismo #jonylan
    (em Lecrokí)

    View Full
  • image

    Marketing Is Still an Art (and a Science) https://bit.ly/2tSH6Ui https://bit.ly/2tSH6Ui

    View Full
  • Branding helps to connect with your customers emotionally, and in an increasingly overcrowded marketplace, branding represents an increasingly important element in successful businesses today. 🙏🏻✅

    View Full
  • About Spheroid Universe!!!

    Spheroid Universe is a functioning augmented reality (AR) platform that superimposes a continuous layer of augmented reality onto the Earth surface, which is split up into Spaces - plots with precise geographic coordinates.

    AR objects can be published within Space(s) for aesthetic, entertaining and advertising purposes. These objects can be observed through smartphones, glasses and AR helmets with the Spheroid Universe app.

    The platform’s main user product is the augmented reality social network. It uses Spaces as the foundation for its business model.

    Spheroid Universe users can express themselves, create and render objects, interact with them, evaluate them, communicate with each other, leave messages and traces of their presence in this new world. 

    They can create their own worlds, combine them into communities, fill them with important and interesting content, invite their friends, play, meet each other and have fun.

    Business gains an opportunity to advertise itself in unprecedented ways in the best places that were previously inaccessible to them.


    View Full