- Luke Hemmings: I think we made it clear that although it is kind of a snapshot of how we see society and how a lot of people can see it, that we’re all a part of it and we’re not pointing a finger at people. Everything is online.
- With “No Shame”, 5SOS sings about infatuation the current society has moulded to seek fame and attention on the internet, and real life.
- The song is their first single of 2020, and acts as the third single of the album, announced on the same day of the track’s release.
- The track was teased in the background of promotional material for the album, each member posting a video on social media ending with their first initial, forming the album’s name.
- The band also named their 2020 world tour after the song.
- In an interview with Zane Lowe, the band also talked about the process of writing the song. Band mate Michael Clifford talked about how they composed the track, saying they all plugged in different instruments and wrote it in about one take, saying “we hadn’t really done that before”.
- The band’s bassist, Calum Hood, talks about dishonesty on social media in the second episode of a miniseries posted on their YouTube channel in June 2019, where their drummer, Ashton Irwin, talks to the band’s other members as if in a therapy session.
- Some lines are taken quite literally in the band’s music video for the song; the band’s lead vocalist, Luke Hemmings, is seen faking his own death, while the band’s drummer, Ashton Irwin, is depicted as a plastic surgeon.
My personal opinion:
I think this is one of the rawest songs on the album. It’s filled with so many brutal truths. The lads talk about the realities of living in the spotlight, and just how difficult it is when we live in such a consumerist society. They have so many expectations placed on them, by the media, by their family, by us - the fans, and not to mention themselves. No matter what, they are still expected to go out every day and smile and wave like nothing is wrong. This just reiterates that I’m supporting the right group. These guys have such strength.
I think the line that caught me out the most in this song was: “Go on and light me like a cigarette, Even if it might be somethin’ you’ll regret”. Smokers will understand the significance of this metaphor more than anyone else. In order to smoke, they light the cigarette up and let it burn out once they have taken as much of it as they can. The guys are talking about how people keep wanting them to continue on their journey, and how the pressure is burning them out. Do they feel like shells of who they used to be?
People - the media, fans etc. - get hooked and then want a regular fix in order to function properly. So what happens when the lads burn out? Do we throw them away and replace them with someone else? They might feel like they are killing themselves half the time - making all these changes to appease the people who’s opinions matter most to them. Because they love us more than anything.
Even after everything we put them through, they still do everything they can to make us happy. Living their lives with a smile plastered on their faces, despite how they may be feeling on the inside. They talk about all the hardship that they experience. And do we even stop to consider just how difficult it is for them?
I think this also feeds into the theme that is ever-present in the album. That the boys need love and validation in order to continue. (Though it does appear that they are somewhat more confident and less afraid of what people might think of them.)
Just take a moment to truly appreciate them and their music ❤