this is a self indulgent post as a graphic design major on the current typography trends in kpop. this is a small breakdown of those trends and other interesting and notable pieces of typography in the industry.
ππ«ππ§ππ¬ - πππ«π₯π² 2000βπ¬ ππππ«π¨:
recently, there has been a trend of emulating, what I recognise as, early 2000βs style typography. This reflects on the current fashion trends shifting to include pieces from early 2000βs. Here are some notable uses of this retro style:
Screenshot from Chunghaβs Bicycle:
Screenshot from The Boyzβs Breaking Dawn:
Screenshot from NCT 127βs Gimme Gimme:
You can see in each of these example the use of shine on the letters, and the use of a βmetallicβ looking fill on the typography. The use of an arc over the letters is noticeable in the top two examples, and this is reminiscent of 90βs and 2000βs typography in animation such as anime, and movie logos too.
Examples of use:
Seen above are examples of that βchromeβ or βmetallicβ look that was somewhat common.
ππ«ππ§ππ¬ - ππ¨π₯π ππ₯π₯ ππ¨π°ππ«πππ¬π/ππ©π©ππ«πππ¬π πππ§π¬ πππ«π’π ππ²π©π¨π π«ππ©π‘π²:
Screenshot from Kaiβs Ride or Die
Screenshot from MCNDβs Crush/μ°λΉν
Above are examples of uses of sans serif fonts, the top example being all uppercase, and the bottom example being all lowercase. This has been a common trend in Kpop Mv title lettering, since the use of this font type is easily legible, unlike some of the previously mentioned typography, and it is also easily recognisable. It creates a recognisable logo but one that is also easily repeated, and printed onto merchandise etc. The use of the black background in almost all of these examples, shows good contrast for the typography, and also proves just how legible this font family is. It can easily be seen with such a dark background which proves that it is effective in itβs purpose to be seen and recognisable. To become iconic, if you will.
Thank you for reading this post, well done for getting to the end lol. I know this is a bit different from the regularly scheduled normal kpop posts, however itβs been on my mind for a while so I wanted to elaborate on it and share my thoughts hehe. I hope this was interesting enough, and let me know your takes on it!!